DASH 3.0

Mark LaNeve is VP of marketing, sales, and service for Ford, and in that role, he oversees it all: the automaker's sales and service, its marketing and customer care, and dealer relations for both Ford and Lincoln. If you're wondering what the future holds for radio and automotive, this is the man who can tell you.

At Jacobs Media and Radio Ink's DASH conference, coming up next month in Detroit, LaNeve will talk about how automotive marketing and advertising are changing in the digital age, and the implications that has for radio, the auto industry's longest-standing partner. LaNeve knows all the ins and outs of auto marketing: Before taking his current post, he was COO of Global Team Ford, the automaker's marketing and advertising agency, and he's also a former senior EVP and chief marketing officer for Allstate (he came up with the insurance company's award-winning "Mayhem" campaign).

Automakers and dealers are going digital in their advertising, and there's no way to slow that down. But there's no reason radio can't still be part of their plans, both traditionally and with exciting new digital partnerships. Here's a rare chance to hear from someone who's in the business, making decisions about auto sales and marketing every day, explaining exactly what you can do to stay on the radar and thrive in this new era in automotive. Can you afford to miss it?

iHeartMedia CEO Bob Pittman will be the keynote speaker at this year’s DASH Conference, November 4-5 in Detroit.

Eric Rhoads, chairman and CEO of Radio Ink — which co-presents the DASH conference with Jacobs Media — says, “Bob Pittman is not only the great evangelist of radio, he is also leading the radio industry into the future. We are honored to have him present his compelling and thought-provoking vision to DASH attendees.”

Pittman adds, “Radio is unequaled in terms of its importance to the consumer, and nowhere more than in the car. The first thing most people do when they get into the car is turn on the radio — because our personalities are your trusted best friends sitting next to you, providing the entertainment and information you need throughout your day. And with the growth of the digital dash, we have even more opportunities to make radio available where our consumers want to find it.”

Jacobs Media President Fred Jacobs says, “When we first launched DASH three years ago, our mission was to bring together leaders from broadcasting and automotive at the highest levels. Bob is truly the most powerful person in radio, and his appearance at DASH underscores the importance of radio across every platform, from AM/FM broadcast radio in the dash to the ‘connected car’ — as well as this conference.”

The DASH Conference takes place November 4-5 at the Westin Hotel in the Detroit Metropolitan Airport.

The original DASH Conference was conceived to help broadcasters better understand the sweeping changes taking place in the car and to keep radio’s prominent role on the dash. With collaboration among leaders from both broadcasting and automotive, the connected car conversation is now on the radar for the entire radio and automotive industries, and we feel the original goal has been accomplished.

However, these conversations revealed concerns going forward, and the need for retraining the entire radio industry. DASH 3.0 is a must-attend for radio managers, who wish to remain relevant and keep their automotive advertising, and their listeners.

DASH 3.0 will provide actionable ideas and automotive strategies that can be implemented by every radio station or company, with advertising experts from the automotive industry, thought leaders from both the media and automotive sides of the street, panels of local car dealers, and leaders from radio and marketing, plus information about the continued evolution of the digital dashboard.