President, Jacobs Media/Jacapps
Paul Jacobs, president of Jacobs Media/Jacapps, is the “suit” in the company, having risen through the sales ranks to become a general manager of a major-market radio station at age 28. After graduating from Michigan State University, he immediately went to work selling radio for WNIC-FM in Detroit. After a brief stint at the William A. Robinson marketing services agency in Chicago, Jacobs struck gold when he was hired as an AE at WRIF-FM in Detroit. This launched his sales management career, and four years later he became the GSM for KZEW-FM in Dallas, and, ultimately, the general manager for KHYI-FM, also in Dallas. He was lured home to run WDFX-FM in Detroit before joining Jacobs Media as its GM in 1991. As an expert in all rock formats, Paul has made Jacobs Media clients untold amounts of money by aiding them in their understanding of how to sell, market, and position their formats via sales training seminars. He has conducted hundreds of client presentations on behalf of Jacobs Media clients, and has aided the Ford Motor Company and Procter & Gamble in improving their understanding of the youth market.