Wednesday, November 4, 2015
Radio’s Long-Term Relationship With the Car
Peter Smyth, Chairman & CEO, Greater Media
The Art of Play-By-Play on the Radio
America’s leading sports play-by-play announcers share stories about how they are able to bring games alive for listeners.
Moderator: Buzz Knight, VP/Program Development, Greater Media
Jim Brandstatter, Voice of Michigan Wolverines & Play-by-Play, Detroit Lions
Mark Champion, Play-by-Play, Detroit Pistons
Ken Kal, Play-by-Play, Detroit Red Wings
Dan Miller, Play-by-Play, Detroit Lions & Sports Director, WJBK, Fox 2
Breaking Down the Technology Divide: The Drive and the Dash
It’s hard to buy a new car today that doesn’t come with built-in access to the Pandora app. This hasn’t happened by accident — it’s the result of nearly a decade of attention paid to the auto industry. Pandora, along with leaders from two automotive companies, will discuss the process and share their insight.
Moderator: Paul Jacobs, President, Jacobs Media/Jacapps
Geoff Snyder, VP/Automotive Business Development, Pandora
Kevin Squibb, Leader, Global Connected Consumer Field Sales & Operations at General Motors Company
Conducted by: Fred Jacobs, President, Jacobs Media
Introduction by: Ginny Morris, Chair & CEO, Hubbard Radio
Fasten Your Seat Belts: Here Come Apple and Android
Ex-Ford executive and current automotive consultant John Ellis provides insight into the impact of these two major players on radio’s ability to be featured in the car.
John Ellis, Founder, Ellis & Associates
Digital Marketing: Its Rapid Growth and How It’s Transforming the Way We Go to Market
The executive in charge of all of Ford’s marketing, sales, and service in the United States — Mark LaNeve — will discuss how automotive marketing and advertising are changing in the digital age, and the implications for the radio industry.
Mark LaNeve, Vice President, U.S. Marketing, Sales and Service, Ford
The “Be Fabulous” Awards
A celebration of the best concepts, production, sales pitches, commercials, and events that radio creates for local car dealers, the “Be Fabulous” awards have been created in honor of the late Bill Burton, who was for decades the industry’s leading advocate.
Day One Wrap
Thursday, November 5, 2015
Welcome, Day One Review, Day Two Preview
Eric Rhoads, Chairman/CEO, Radio Ink
Fred Jacobs, President, Jacobs Media
Cracking the Car Dealership Digital Code: Generating Digital Advertising From Car Dealers
Liquidus sits at the intersection of car dealers and radio stations. They identify digital co-op, then work with their radio clients to unlock these valuable — and growing — dollars.
Chris Carlton, President, Co-Founder, Liquidus
The Latest & Greatest in the Car?
No two in-car entertainment systems are the same, but all connected cars provide a wide array of options. This panel of automotive leaders will share where these systems are headed in the future, what will be the key features, and where the radio fits into them.
Moderator: Chris Andrews, Leader of Emerging Technologies, Visteon
Paul Brenner, President, NextRadio & Broadcasters Traffic Consortium
Andreas Mai, Director, Smart Connected Vehicles, Cisco
Wayne Powell, VP, Electronics Systems Div., Toyota Technical Center
The State of American In-Car Audio
Pierre Bouvard, CMO of Cumulus Media/Westwood One will mine the just-released Q3 2015 “Share of Ear” study from Edison Research to understand American in car audio preferences. What are the in-car listening trends for audio content? What is the reach and time spent for all major types of in car audio consumed? What are the in-car demographic trends?
Pierre Bouvard, CMO, Cumulus/Westwood One
In the Car/On Demand
On-demand content is flourishing, and it’s providing consumers with new ways of controlling and accessing new forms of audio. Our panel will talk about the state of podcasting, and how it will change the driving experience.
Moderator: Steve Goldstein, President, Amplifi Media
Erik Diehn, VP/Business Development, Midroll Media
Eric Nuzum, Senior Vice President/Original Content Development, Audible
Sarah van Mosel, Vice President/Sponsorship, WNYC Radio
Aupeo: “Connecting Consumers, Content, And Cars”
Aupeo is a division of Panasonic, one of the leading companies developing connected-car systems for auto companies. This presentation showcases how local content creators and radio stations can work in partnership with carmakers to create new products and revenue sources by leveraging Aupeo’s OneConnect(SM) platform to monetize existing content in station’s own consumer applications and Aupeo’s in-vehicle integrations.
Presented by David Taylor, CEO, Aupeo
“I wanted it, but now I’m not so sure” – Consumer Value In Automotive Technology
Automotive leader J.D. Power recently released a study that showed that not all consumers actually use in-car entertainment systems — even if they own one. Dave Sargent, J.D. Power’s VP of global automotive, presents the findings of this important look at how consumers value and use their connected car systems.
Dave Sargent, Vice President, Global Automotive, J.D. Power
Connected Cars 101: Training Consumers to Use Their Connected Cars
Trainers and salespeople from car dealers will share stories about what consumers want in their in-car entertainment systems, the training process, and what radio stations need to know to become a part of this conversation.
Moderator: Erica Farber, President and CEO, Radio Advertising Bureau
Michael Byrd, Corporate Trainer, Randy Wise Automotive Team
Wes Lutz, Owner, Extreme Dodge
Brian Robinson, Marketing Director, Extreme Dodge
Karl Zimmermann, Owner, Matick Chevrolet
10 Things I’ve Learned About Cars And Radio
Mike Hillstrom has a unique perspective on both the car dealer business and radio. He began his career selling for CBS Radio in Chicago, before leaving the business to run the Chicagoland Chevrolet Dealers. Today, as president of the Select Marketing Group, he is responsible for purchasing advertising for the dealers and is the creator of their innovative “Influencers” program that hires athletes and radio personalities on behalf of the dealers. Mike will share what he has learned from decades of working on both sides of the street. Joining Mike will be Ray Scarpelli, a local Chicago auto dealer who will share how his advertising needs are changing.
Presenting host: Mike Hillstrom, President, Select Marketing Group
Guest contributor: Ray Scarpelli, Dealer Principal, Ray Chevrolet, Fox Lake, IL
Cutting Through The Dashboard Clutter
As in-car entertainment systems become more complex with more offerings, how do great brands cut through the clutter? Leaders from some of America’s leading content providers will talk about how they’ve done it, the barriers they’ve faced, and what the results have been.
Moderator: Dr. Ed Cohen, VP/Measurement Innovation, Nielsen Audio
Michael Kasparian, Director of Business Development, Slacker Radio
John MacLeod, CEO, Rivet Radio
Joel Sucherman, Sr Director/Digital Products, NPR
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