Dealer Principal, Ray Chevrolet, Fox Lake, IL
Ray Scarpelli, Jr. is the dealer principal at Ray Chevrolet in Fox Lake, IL. He has owned the dealership for 25 years. He was honored as a General Motors Dealer of the Year in 2013 and has been a GM Mark of Excellence award winner for the past four years. He is a current board member and immediate past president of the Chicagoland and Northwest Indiana Chevy Dealers Association. Scarpelli is also an officer and board member of the Chicago Automobile Trade Association, producers of the Chicago Auto Show, among other endeavors. He has been innovative in the development of marketing strategies at the Tier 3 level involving digital media and Business Development Centers (BDC). His top-level Chevrolet volume dealership has been a leader in lead-generating marketing. He has combined traditional and digital advertising principles to make his dealership one of the most successful in his region.