Radio & The Connected Car: A Survival Guide for Radio Broadcasters
Leader, Emerging Technologies, Visteon Corp.View profile
Global Lead, Business Development Ford SYNCView profile
Founder, Ellis & AssociatesView profile
VP/Program Development, Greater MediaView profile
Don't miss learning specific strategies to retain radio listeners as well as crucial auto advertising.Get Tickets Now
The original DASH Conference was conceived to help broadcasters better understand the sweeping changes taking place in the car and to keep radio’s prominent role on the dash. With collaboration among leaders from both broadcasting and automotive, the connected car conversation is now on the radar for the entire radio and automotive industries, and we feel the original goal has been accomplished.
However, these conversations revealed concerns going forward, and the need for retraining the entire radio industry. DASH 3.0 is a must-attend for radio managers, who wish to remain relevant and keep their automotive advertising, and their listeners.
DASH 3.0 will provide actionable ideas and automotive strategies that can be implemented by every radio station or company, with advertising experts from the automotive industry, thought leaders from both the media and automotive sides of the street, panels of local car dealers, and leaders from radio and marketing, plus information about the continued evolution of the digital dashboard.
Jacobs Media is a Detroit-based media research and consulting firm, specializing in radio, television, and new media. The company’s mobile application arm – jacAPPS – develops applications for smartphones and tablets. The company is House Developer for the Ford Motor Company’s SYNC AppLink platform. Learn more at www.jacobsmedia.com and www.jacapps.com.Jacobs Media
Radio Ink is the premier management and marketing magazine in the radio broadcasting industry. Published 20 times a year in full color, the magazine offers professionals in the radio industry tips and techniques to be more effective at running radio stations. Radio Ink also produces free daily news e-mails, with headlines from all areas of the industry. Learn more at radioink.com.Radio Ink
Westwood One offers audio products to engage listeners whenever, wherever they are. They are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Their portfolio features exclusive brands people love, such as the NFL, Red Carpet Radio, NASH, Rdio, and more. As the national-facing arm of Cumulus, they represent more than just a radio network; they are a multi-platform provider of sports, music, news, spoken word, and digital content. For more information visit westwoodone.com.Westwood One
More stations. Digital sound. No subscription. HD Radio Technology has the best selection of local radio with amazing features and no monthly fees. All you need is a receiver. HD Radio stations broadcast a digital signal over traditional radio frequencies allowing for up to three additional stations of new local content. Best Practices to get the full value from HD Radio Technology: Build awareness by conveying the benefits of your digital broadcast; Embrace Listeners with multicasting, Artist Experience and Program Info; and Optimize Broadcasts with iTunes® Tagging, Station Logos, and more. Learn more at hdradio.com.HD Radio
Marketron is the media industry's leading provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. Since 1969, Marketron has provided the most robust, advanced and flexible business software solutions for the media industry. Learn more at marketron.com.Marketron
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