Global Lead, Business Development Ford SYNC
Scott Burnell leads business development and partner management efforts for the mobile industry at Ford Motor Company. Most recently he facilitated the creation and launch of the Ford Developer Program, the first developer ecosystem for in-vehicle connectivity open to all global app developers. By creating partnerships with mobile apps publishers and developers, wireless network operators, and handset device manufacturers, Burnell drives Ford’s in-vehicle connectivity initiatives.
Before joining Ford, Burnell had a successful 16-year career in the wireless industry. As the director of mobile content for Wireless Developer Agency, he assembled and led the mobile apps team at the largest content aggregator in North America. He was instrumental in launching hundreds of apps across dozens of storefronts and coordinating the mobile efforts for brands and publishers such as E! Entertainment, Maxim, and Turner Networks. Before moving to the content side of the industry, Burnell launched both retail and indirect sales channels for wireless operators such as Verizon, Sprint, and T-Mobile.