VP, U.S. Marketing, Sales, and Service, Ford
Mark LaNeve is vice president, U.S. marketing, sales, and service for Ford, a position he was named to in February 2015. In this post he is responsible for all marketing, sales, service, customer care, and dealer relations for the Ford and Lincoln brands. LaNeve came to Ford after several years leading the company’s marketing and advertising agency, Global Team Ford, where he was COO. In this role, LaNeve led not only Team Detroit, which services the Ford brand in the U.S., but also the agency’s operations in London, Sao Paulo, and Shanghai, as well as Hudson Rouge, the Lincoln agency in New York City. Before joining Team Detroit, LaNeve was senior executive vice president and chief marketing officer at Allstate Insurance in Chicago. While at Allstate, he launched the widely acclaimed and-award winning “Mayhem” campaign. LaNeve has nearly three decades of global sales and marketing experience in the automotive industry, having held a number of leadership roles at General Motors and Volvo Cars of N.A.